Nebia
A San Francisco tech start-up that reinvents the way people experience water, all while trying to leave the planet in a better place.
The Brand
Nebia’s mission is to reduce the amount of water usage globally by saving 1 billion tons of water in 2040. With the invention of their premium spa showers, they’ve become a pioneer in thermofluid technology in the home, and thus have made their name in the eco-interior space. Additionally, they’ve created a suite of products that not only compliment the premium look of their star-products, but also share the purpose-driven process of creating them mindfully.
As their brand consultant, I partnered with Nebia to lead and execute all of their creative and marketing materials. This includes art direction, brand partnerships, email marketing, web development, packaging, social media, creative direction & coordination of all media shoots.
EMAIL MARKETING + DESIGN
CREATING A VISUAL SYSTEM FOR A PLAYFUL TONE OF VOICE
PRODUCT LAUNCH
I had the pleasure of leading the creative for Nebia’s most lifestyle product launch: Towels.
The Nebia Towel is the first in the world created from a superior material using repurposed pre and post consumer recycled textiles. Woven with a breakthrough recycled textile made up of 30% upcycled fibers and 70% sustainably grown cotton. As their first soft-goods campaign, I prioritised conveying the technology behind the fabrication of the towel, as well as the sensorial experience of being wrapped in a warm fluffy towel, after having a shower. This involved creative direction for the product and lifestyle photoshoots, art direction for video shoot, planning and creating all campaign visuals, email marketing and design, social media content, and creative partnerships.
To see more from this campaign, please click here.
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