The Brand
When designing PHEAL, I saw it as an electric, fun, and fluid brand.
The platform explores multiple topics involved in the conversations of millennials: from the very serious issues (socio-political, current events) to the very personal (open letters, and mental health discussions).
And so, the typeface as well as the colour scheme needs to convey this type of progressive energy — in tandem with the ever-changing notion of feeling.
Creative / Art Direction: Zarna Hart
Styling: Safia Ali
Photographer: Marlon James
Talent: Cyan Sylvester, Asia Waithe, Rakeem Parpit, Tonya Johnson, Aquille Ali, Alicia Kwok, Andel Husbands
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